We created this campaign for attorney Thomas Taneff about 13 years ago. It's legal marketing in its simplest form, and we took the same simple steps we always take when developing a campaign: We identified the target audience. Figured out that they cared about. Got their attention with a unique and relevant voice. And developed the perfect blend of rational and emotional benefits. Legal marketing isn't really much different from other kinds of marketing. If you're a marketing director interested in doing work that makes this kind of impact, give us a shout.